Search Engine Management
Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Essentially, these are the business listing you’ll see on the right hand side of most search engines.
Thousands of local search results are fed by more than 150 directory platforms, and if your business is either not listed, or the information is inaccurate, the likelihood of customers finding you decreases. In addition to all the usual players you would expect, like Google, Bing, and Yahoo!, did you know that sites like Yelp, TripAdvisor, and Facebook also contribute to these listings? Even the iPhone’s “Siri” uses these databases to retrieve “her” information.
When you subscribe to our Local Search Management service, Boisson Media will organize and validate your information, set up online profiles with optimized, in-depth content, submit your accurate information to these platforms and then re-verify it every month.
Approximately 90% of U.S. consumers are reached through this network of search platforms. Let us help your business get found in local searches on desktop and mobile devices.